The great quantum leap for Dallas Cowboys radio broadcasts came in 1991 when the former KVIL station became the first FM channel to broadcast Cowboys game on what was the highest defined band in the industry.
Jumping from AM to FM was certainly a big deal. In fact, it was a red-letter kind of day considering the move to frequency modulation was also around the birth of digital surround sound and radio broadcasts reacting to the emerging technology and engineering of sound.
Considering Jerry Jones had owned the team for just a couple of seasons, but held an early penchant for advancing the Cowboys brand and marketing via non-traditional methods, the marriage with KVIL and general manager Ron Chapman was a natural.