For nearly three decades, the Dallas Cowboys have seen themselves as an old Frank Sinatra song, resolutely doing things their way. Since their last championship was won way back in 1996, the team has been more down than up. They have at times had some very good regular-season records along with some real clunkers. On the other hand, the playoffs have been nothing but disappointment. Somehow though that has translated to the franchise becoming the most valuable in the NFL. It is only reasonable to think that hubris is a real issue for the owners. There is little time to invest in self-criticism and improvement when you have so much money to count.
A recent data point could be the first crack in the Cowboys image as the most popular franchise
