Jerry and Stephen Jones are good with money. The elder is a businessman wizard whose investments have landed him the gig as the owner of the Dallas Cowboys, the world's most valuable sports franchise. And the Jones family markets the bejesus out of their team as they continue to make money hand over fist despite their “product” not advancing past the divisional round of the playoffs since the 1995 season.
While they are great at managing real money, the same sentiment is not shared when it comes to managing the Cowboys' salary cap. To their credit, they’ve tried a bunch of different approaches over the last two and half decades, but none of them have panned out.