Every NFL team thinks they have the best fans in the league, but all of that is extremely subjective.
As such, professor Michael Lewis at Emory University conducted a study to rank all 32 fan bases in the league based on three metrics - fan equity, social media equity and road equity.
The result? The Dallas Cowboys have the NFL's best fans, just ahead of the Patriots.
The top five fan bases (team brands if you prefer) are the Cowboys, Patriots, Eagles, Giants and Steelers. The Cowboys excel on all the metrics. They win in terms of Fan Equity (a revenue premium measure of brand strength), Road Equity and finish second in social media. The underlying data (I will spare everybody the statistical models) reveals why Dallas does so well. The Cowboy’s average home attendance (reported by ESPN) is more than 10,000 higher than the next team. The Cowboys average ticket price is also well above average and they have the second most Twitter followers after the Patriots. The other thing to note is that the Cowboys achieve these year in and year out , even in years when the team is not great.
Dallas was the only team that ranked in the top three in all categories, and are one of two teams that ranked in the top eight in every category. Here is the full list:
1. Cowboys
2. Patriots
3. Eagles
4. Giants
5. Steelers
6. Saints
7. Bears
8. Broncos
9. Packers
10. 49ers
11. Colts
12. Ravens
13. Jets
14. Dolphins
15. Redskins
16. Bills
17. Panthers
18. Seahawks
19. Falcons
20. Raiders
21. Lions
22. Texans
23. Vikings
24. Chargers
25. Buccaneers
26. Browns
27. Cardinals
28. Bengals
29. Jaguars
30. Titans
31. Rams
32. Chiefs
The Cowboys start training camp for the new season on July 24.
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