Crystal Palace boss Patrick Vieira says the Eagles will do "everything we can" to keep Wilfried Zaha, but admits they have to match his ambition.
The 29-year-old is Palace's top-scorer this season with five goals, including the winner against Wolves on Tuesday.
"I don't have any doubt about him wanting to stay in our football club, but at the same time we have to show him how ambitious we are," said Vieira.
"There's speculation on all good players who are at the end of their contract. We can only show him the love that we have for him and the way he has been playing, he's sending back the love as well.