In south London, gnomes, Christmas gifts and Palace clothing are hanging from every perch. Two people are fighting over a retro shirt. And, no, it's not the Club Shop.
Instead, this is Targeted Ads: Crystal Palace's "remarkably subtle piece of marketing" that pits Eberechi Eze against Michy Batshuayi in the Premier League's most hotly - and lengthily - contested competition.
Donning Palace Christmas hats and side-stepping the gifts strewn across their training pitch, two of the club's most camera-friendly players step-up with one thing at stake: pride.