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OLIVER HOLT: Our greedy and arrogant clubs will squeeze the fans until they squeak... the pay-per-view stunt the Premier League fat cats have pulled on supporters was tone-deaf

Let's play the Football-Club-As-Supermarket analogy game, the one that people like Crystal Palace chairman Steve Parish like to have fun with when they are trying to justify sitting on their hands and letting small clubs die.

‘The supermarkets aren’t instructed to help the corner shops,’ he says. ‘Deliveroo aren’t bailing out your local cafe.’

Some people nodded and said that, reluctantly, they had to agree Parish made a good point. Really? Parish is an eloquent man but is Supermarket vs Corner Shop the template we want our game to aspire to?

The instinct of Premier League clubs is still to try to squeeze those loyal to them - their fans
Steve Parish has attempted to justify people sitting on hands and allowing small clubs to die

If our top division wants English football to emulate a dystopian world where the rich swallow up the poor, rip the character out of our town centres, kill local small businesses and leave us at the mercy of a faceless plutocracy, then God help our national sport.