Dear Richard Arnold and Joel Glazer: Another summer of change is approaching at your club, Manchester United, and with it, you hope, another period of introspection searching for the answer to this basic question: "How do we go back to being what we were on the pitch?"
We don't claim to have answers, we simply have suggestions based on our analysis of the club from the outside and what we've observed around the Premier League and the rest of Europe.
Richard, this is aimed primarily at you because right now, you're the freshest set of eyes at the club with any real power.