NEW YORK (January 3, 2024) – As the college basketball season heats up, the BIG EAST Conference announced today its plans for a 13-stop mobile tour to expand the gameday celebrations for its member school fanbases. Developed and executed in partnership with Playfly Sports, the 'BIG EAST Road Trip,' will be an interactive pop-up that will roll into each city for upcoming men's and women's basketball games culminating with stops at both the men's and women's conference tournaments in March.
The BIG EAST Tournament trophy comes to Omaha prior to Creighton's January 13th men's basketball game vs.