UCF “kickoff specialist” Donald De La Haye may be the new standard-bearer for athletes who won’t just roll over for the NCAA.
De La Haye recently launched from relative anonymity to prominence as a result of a developing NCAA compliance controversy. De La Haye operates a YouTube Channel (“Deestroying”) which has ads and from which De La Haye makes (presumably modest) revenue. UCF told him to stop profiting from his videos to avoid NCAA problems - NCAA bylaw 12.4.4 prohibits a student-athlete from establishing a business if the athlete uses his or her “name, photograph, appearance or athletics reputation […] to promote the business.