The conference is missing out on big cable payouts but embracing a cord-cutting future.
Ever seen a bubble burst?
The NCAA has more than doubled its financial standing in less than eight years thanks, in large part, to an explosion in payouts from cable companies seeking to retain a shrinking subscription base with live sports content.
It hasn’t worked.
ESPN has lost a staggering 10 million subscribers since 2013 with 1.5 million of those lost subscriptions cutting the cord from the months of February to May of this year.
While college football’s blue-blood programs will continue to collect moneybags from the networks, the days of huge TV paydays for underdogs are over.