Cincinnati ran up the score, looking to humiliate ECU. There’s no pretending they didn’t. Now, some may call this bad sportsmanship, and it probably is, but Cincinnati has every right to run up the score. More than having the right to run up the score, Cincinnati has a need to run up the score. A requirement, even.
No, this isn’t some grumpy, “If you don’t like it, stop them,” situations. This doesn’t even come down to the simple fact that the game lasts 60 minutes, not 45, and this is major competitive football.
This comes down to who Cincinnati is this season versus who ECU is this season.