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The Crew has an opportunity to grow the brand in the Columbus sports scene

On Tuesday, college football fans found out that, for the first time in over 100 years, Ohio State and Michigan would not play the annual rivalry game. Anyone living in Central Ohio can attest to how important that game, and the entire week leading up to it, is to this region.

The loss of The Game leaves an enormous sports void in Columbus, and the entire state of Ohio, a void that the Columbus Crew is more than happy to fill with one of the most important games in team history on Saturday night.