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MLS’s new broadcast deal with Apple TV+ will have unintended consequences

Major League Soccer made major headlines on Tuesday by announcing a first-of-its-kind broadcast deal. The league agreed to a 10-year, $2.5 billion deal with Apple that will start next season and see all MLS games broadcast on Apple TV+.

For many reasons, this is a great deal for MLS and its fans. For one, this is a much bigger financial deal than many expected the league to get for its broadcast rights, as reports circulated that the league was struggling to come to any agreement. Additionally, fans will have all of their MLS games in one place with no blackouts and at set times, making it easier for those interested to find them.