Columbus Crew SC five days ago unveiled a new third jersey at City Hall. It was a public-relations coup on two levels.
One: It is a wonderful pander. The new kit incorporates the colors of the city flag and, coming off last year’s rebranding, it furthers the team’s effort to have “a powerful and bold connection between Club and City.” The effort is called “Authentic Columbus.” The hashtag is #ForColumbus.
That is good PR.
>> Crew players read mean tweets about their new uniforms
Two: A goodly number of Crew fans have greeted the new kits with a hard slide-tackle, studs-up, two-footed, from behind.