Just two days after the Columbus Crew officially announced the team’s rebrand to “Columbus SC,” the ownership group has responded to fans’ frustration. Following the announcement of the new name and new logo, there was a clear blowback from supporters.
Crew owners Dee and Jimmy Haslam, Whitney and JW Johnson and Dr. Pete Edwards released a joint statement Wednesday afternoon responding to the response to the process and reveal of the rebrand.
The statement reads:
We have consistently appreciated, respected, and embraced our Supporters. We value their passion and loyalty to the Crew, and clearly, this process was not aligned with how we intend to operate.