Here is the chorus of an old Jackets' goal song, "The Hard Way" by Airborne. It was a time when they were trying to establish an identity as a hard-nosed, hard working team. Blue collars. Lunch pails. There's no way but the hard way to do things, so you'd better get used to it.
It was supposed to be directed at their opponents: you can't beat us unless you outwork us, and there's no other way. You'd better get used to it. But, I think the message should actually be directed inward: hey, Blue Jackets, you are never successful unless you play the hard way.