The National Hockey League and Fanatics announced that they had reached an agreement for the latter to be the former’s on-ice uniform supplier, starting in the 2024-25 season. The deal lasts ten years, until the 2033-34 season. Considering it was announced at 6:45 AM Eastern on a Tuesday, you can guess how it was received.
Coming 2024: NHL Fanatics
A new on-ice uniform partner across the NHL starting 2024-25. pic.twitter.com/rxpdpXgiFG— NHL (@NHL) March 21, 2023Fanatics has been making locker room athletic wear (undershirts, hoodies, hats, etc), designing championship and commemorative t-shirts, and running shop.