An interactive networking experience, breakout sessions covering topics including digital media trends and strategies, insight on the Blue Jackets fan base, how to best use logo rights and a keynote address from an industry leader in sports marketing – those were just a few of the highlights at the first-ever Columbus Blue Jackets Partner Summit.
A.J. Maestas, President and Founder of Navigate Research, gave the keynote speech at the event. Chicago based Navigate Research is industry leader in evaluating and measuring marketing investments, who has measured the impact and ROI of hundreds of sponsorship deals and has valued billions of dollars in sponsorship transactions on behalf of brands, properties, universities and agencies.