Four years ago, Adam Patterson, a friend of Hartnell’s and the video coach for the Philadelphia Flyers, was sitting down in a restaurant and happened to see a bartender stocking beers into a container that had a window. He could see what was going into the container, and that served as his ‘light bulb moment.’
The drinks looked pretty awesome stacked inside the bin, Hartnell said, which spawned the idea for the Naked Cooler.