Okay, I know we just did an article dissecting the hypocrisies of the new CBJ marketing campaign, and many great points were raised and dialogues were had. However, I would like to delve into the actual semantics of the team’s new slogan: “Out of our blue, we rise.”
Um... What?
I don’t know exactly who makes these decisions, but it sounds like this was a case of someone having one half-baked idea and running with it before any other ideas were further developed or discussed.
Here’s the whole video, for context:
I understand the loyalty thing.