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Ram Ruckus’ re-vamp looks to create culture, engage student fans

How is passion defined?

Well, when many young people spend time to work on a project without being compensated, that’s a good gauge of passion.

Without a doubt, Josh Dolan — President of Ram Ruckus — and Jacob Hintzman — lead marketer — are passionate about athletics at Colorado State University. More specifically, they’re enthusiastic, driven to be the ones who re-establish a student fan base at CSU.

“That’s how this all started,” Dolan explained in an hour-long, exclusive interview Thursday. “We were at the Wyoming basketball game (at Moby Arena in February). There were a decent amount of people there but we didn’t do anything.