On July 1, 2021, the college sports world was shaken up by a piece of legislation signed after years of debate. The NCAA eliminated restrictions against college athletes making money for their name, image and likeness — NIL for short.
Seven months later, athletes and programs all over the country have been taking advantage of the new rules. The University of Alabama quarterback Bryce Young, this year’s Heisman Trophy winner, has signed 14 NIL deals this season, totaling over an estimated $1 million.
New University of Texas at Austin quarterback Quinn Ewers signed a reported $1.