Athletics, even at the collegiate level, is a business. Like a business, an athletic organization has a variety of important jobs behind the scenes that keep it moving forward. At Colorado State University, one of those important people is Chris Ferris, Colorado State’s senior associate athletic director for sales, marketing and communications. According to his CSU staff profile, Ferris has been at CSU since July 2016 and oversees the financial world of CSU Athletics, from ticket sales to branding and digital media. Over email, Ferris discussed his job, Colorado State’s role within the Fort Collins community and more.