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Rockies Social Media profile: Gerardo Parra and la vida buena

It’s beautiful and larger than life and so very, very fun. Moreover, it’s infinitely Instagrammable, which is where Parra spends most of his social media time. In short, Parra’s nickname “El Yolo” (You only live once) is perfect, and that philosophy suffuses his social media presence. Parra illustrates his determination to make the most of every day by focusing on family: his earthly family, his heavenly father, and his teammates.

Parra (@88_gparra) sent his first Tweet on April 11, 2015, which was actually a retweet, that would lay the foundation for his social media self:

Thus, El Yolo was born.