NEW YORK — Major League Baseball is using its financial muscle to support the U.S. women’s softball team, which already is assured a spot in the Tokyo Olympics while the American men’s baseball team struggles to qualify.
MLB announced an agreement Thursday to become presenting sponsor of the women’s “Stand Beside Her” tour, a slate of exhibition games leading up to the Olympic tournament from July 22-28.
“We’re both bat and ball sports. Even though we’re not the same sport, there are so many similarities that you just can’t ignore,” said Kim Ng, MLB’s senior vice president for baseball operations.