Back in 2018, a new feature was unveiled at Coors Field. Tucked in the left field corner just inside the foul pole, an 18-foot-by-30-foot red banner encourages hitters to land a home run here with a picture of a glove with HIT THE above it and FOR CHARITY UCHealth Live Extraordinary under it.
Each year the Colorado Rockies and UCHealth partner with a local charity and UCHealth donates $5,000 every time a Rockie hits the banner with a homer.
In the past, organizations like the Leukemia and Lymphoma Society, Feeding Colorado, Food for Thought Denver, American Cancer Society, and Gold Crown Foundation (youth sports) benefited from the partnership.