Molson Coors will pay homage to the founding of its Blue Moon Brewing subsidiary with a limited number of bottles of the famous beer under its original name, Bellyslide Wit.
The collector’s edition, bottled six-pack will only be available to people who enter and win an online sweepstakes at Back2Bellyslide.com that began on March 30 and ends on Friday, April 14 (winners will be notified via email on or around April 17).
The marketing (there is also a line of merchandise featuring retro-looking clothing and hats) is part of an effort to increase Blue Moon’s visibility after its first Super Bowl ad in February, Mara Schaefer, senior director of Above Premium Beer at Molson Coors, said in a statement.