When Pete Drago and David Boger came to Denver from Montana in 2002, they found a city of people that shared their same passions. Outdoor adventurers, beer obsessives, mogul mavens and concert junkies all were here and often were the same person.
But there was one passion that their fellow Denver man didn’t share: fashion. Utilitarian flannel and blue jeans have long been the average Denver dude uniform, a vestige of the cowboy West that Boger and Drago wanted to reinterpret, if not upend.
“They’ll go blow $50 on craft beer a night but wear the same REI T-shirt they have for eight years,” Boger, 38, said.