In the coming months fans of the MLS Colorado Rapids First Team, their MLS NEXT ACADEMY program, and select Colorado Rapids Youth Soccer Club teams will be exposed to the first wave of cooperative marketing between the Rapids organization and one of the Rocky Mountain region’s leading employers, University of Colorado Health- UCHealth.
The regional health-care provider employees 29,000 individuals, boasts 12 acute-care hospitals, world-class biomedical research and hundreds of physicians across Colorado, southern Wyoming and western Nebraska.
As part of the relationship, UCHealth is launching “Ready. Set. CO.,” a novel wellness-focused initiative to help restore Colorado as the healthiest state in the United States.