Back to the Colorado Rapids Newsfeed

Building the Colorado Rapids’ Experience: Prologue

After the high of the 2016 playoff run, this hasn’t been the season we hoped for. There are a lot of places to point fingers and theories about what it’ll take to turn things around. But being a fan is about more than the wins and losses.

First, some real talk: Denver is not a sports town. Even when the Broncos are in the Super Bowl, general sports enthusiasm doesn’t beat an average summer day in Boston or Chicago. There are a lot of things to love about Colorado and professional sports are only going to be a small part of the story.