BOULDER — There is plenty to unwrap from Tuesday's announcement that the Pac-12, ACC and Big Ten have formed a historic alliance.
Quite simply, it is an effort that could shape the future of college athletics for the next generation.
If you're looking for a historic comparison, try this:
In the late 1970s, five conferences and four independents banded together to form the College Football Association, a group that ultimately challenged the NCAA's monopoly on television rights. The case ended up in the U.S. Supreme Court, the NCAA lost — and college football on television (and the ensuing revenue) exploded.