BRIAN HAYES / STATESMAN JOURNAL / USA TODAY NETWORK
BOULDER — Colorado coach Mike Sanford called on supporters of CU Athletics to become involved with the newly formed Buffs4Life NIL Collective at his weekly Tuesday press conference.
Sanford called the collective a "game-changing narrative for our program."
The collective, announced last week, is a major step forward for CU Athletics as the Buffaloes continue to navigate the rapidly changing environment of Name, Image and Likeness legislation, which is having a dramatic impact on all of college athletics.
Buffs4Life is a non-profit organization that has long provided a support system in the form of financial assistance, mental health resources and a sense of community for former CU student-athletes in need.