Early in the morning, before the dew evaporates from the verdantly green grass, an important message was delivered. One that made the sun shine a little brighter and the morning a little softer.
Responding to consistent fan input, CU Athletics introduced limited sales of beer and wine to the general public through “beer gardens” starting with the 2014 football season. Now after a four-year track record of responsible behavior by vendors and fans, those sales will be extended to the concourse areas so patrons can bring drinks back to their seats. The university introduced the same policy at basketball and volleyball games at the CU Events Center last season without behavioral issues from fans.