BOULDER — LEARFIELD, the multimedia rightsholder for University of Colorado Athletics, has appointed Andrew Popchock as the new general manager to lead its dedicated Buffalo Sports Properties team, the company and university announced jointly on Friday.
Popchock has been with LEARFIELD for nearly 11 years, most recently as general manager for Washington State Sports Properties, the Pullman-based LEARFIELD team representing the Cougars. He also is the former associate general manager for LEARFIELD's Michigan Sports Properties team in Ann Arbor. Popchock's previous related experience also includes serving with the multimedia rights team for U.