A new benefit of NIL will soon give players the option for additional compensation for their own game highlights. As part of an ongoing exploration into better revenue opportunities, Tempus Ex Machina, in-conjunction with the Pac-12 conference, will allow student-athletes to personalize game content for their own social media accounts. All Pac-12 players will be able to benefit starting next season with football and men’s and women’s basketball.
“The Pac-12 was the first conference to make its game highlights available to student-athletes for NIL purposes, and now, through our all-encompassing data and technology partnership, we can offer Pac-12 student-athletes something they’ve never been able to utilize before for their own financial benefit,“ said Annie Gerhart, COO, Tempus Ex Machina.