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They were two words that ignited a months-long charade that ultimately accounted for nothing but gallons of wasted jet fuel.
But only one of the words is appropriate when discussing the current state — and, yeah, probably the future — of the Big 12 Conference.
All it took for the Big 12 to begin a fruitless, mythical search for expansion candidates was for David Boren, the University of Oklahoma president, to say the conference was “psychologically disadvantaged” as a 10-team league in college football’s new world order.