See, here’s the thing, Larry Scott: In the college football ratings game, conferences don’t sell.
Brand names do.
Ohio State. Texas. Alabama. Michigan. USC. Nebraska. Oklahoma. Notre Dame. Clemson. Penn State. LSU. Florida. Washington and Oregon, to a lesser degree. Play ‘em at 5 a.m. Play ‘em at midnight. Doesn’t matter — they’re all gold, whether the actual product on the field happens to be good, bad or indifferent.
Your teams that the country doesn’t care about kicking off at the crack of dawn won’t suddenly make people sit up and watch.