With more and more money pouring its way into college sports, college athletes and their representatives have been pushing for a bigger slice of the growing pie. Earlier this month, the Supreme Court decided not to take on a case brought by former UCLA basketball player Ed O'Bannon over the rights to athletes' names, images and likenesses. O'Bannon, who played in the 1990s, first brought his case after seeing himself in a video game and realized he wasn't being compensated.
The Supreme Court could have used the O'Bannon case to make a landmark decision on college sports, but chose not to.