The University of Colorado announced Friday that media coverage of the football team this season under head coach Deion Sanders has exceeded $90 million value.
According to Olivia Doak of the Daily Camera (h/t Yahoo Sports), University of Colorado spokesperson Steve Hurlbert said the school ran a report to determine the "equivalent ad value" of Colorado's media coverage this season, and it totaled $90.55 million.
Colorado chancellor Phil DiStefano commented on the football program's economic success thus far, saying:
"CU Boulder has been the epicenter of the national sports world, which has provided unprecedented exposure for our university across the country.