BOULDER - CU Boulder Chancellor Phil DiStefano and the 24 other members of the NCAA Board of Governors will soon consider a framework for college student-athletes to benefit from the use of their name, image and likeness (NIL). This comes after the Board of Governors on Tuesday unanimously approved a path forward for student-athletes to earn revenue from such marketing efforts in a manner that maintains the long-standing collegiate model.
The board is expected to take further action in April when the NCAA's Federal and State Legislation Working Group provides more specific recommendations on what activities should be permitted for student-athletes.