"He literally changed the game."
If you need one sentence to describe former Colorado great and NFL Hall of Famer Cliff Branch's impact on the game, there couldn't be a better choice.
The speaker?
Try former San Francisco 49ers great Ronnie Lott, another Hall of Famer, who had the task of covering Branch when Lott was breaking into the NFL and Branch was breaking big plays for the Los Angeles Raiders.
"For the Raiders, he was the perfect weapon," Lott told ESPN earlier this year. "(Raiders owner) Al Davis recognized that to win games, you've got to have people to make big plays.