BOULDER - The University of Colorado is set to launch a Name, Image and Likeness merchandise store powered by Campus Ink after the two entered a licensing agreement to provide opportunities in the NIL space for all CU student-athletes.
Colorado is the first school in the Pac-12 to create a Campus Ink NIL Store, which will design and sell officially licensed student-athlete apparel. Each CU student-athlete who chooses to participate will have a personalized 'digital locker room' that houses their merchandise on the e-commerce site.
"We're thrilled to expand our NIL store solution to the University of Colorado Boulder, and provide its athletes with a holistic NIL merchandising solution opportunity with industry-leading payouts," said Adam Cook, VP of Campus Ink Sports.