When Colorado athletic director Rick George was named to the NCAA’s working group to explore the possibility of student-athletes profiting on their name, image and likeness, he figured the assignment would last four months.
About a year later, the 18-member working group submitted its recommendations, and on Wednesday, the NCAA board of governors supported those recommendations.
While plenty of work still needs to be done to clarify how name, image and likeness (NIL) changes will be made, this week was a major step for the NCAA, which has long opposed NIL compensation for athletes.
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“I’m excited that they have the ability to monetize their name, image and likeness and glad that I was a part of it,” George said Thursday during a conference call with media.