In a time of considerable fiscal concern with the postponement of athletic events through 2020, the University of Colorado has pounced on an unique alternative sources of revenue. On Tuesday, the Denver-based sports betting operator PointsBet, announced a five-year partnership with CU.
The deal is just one of a handful of sponsorships between an NCAA Division 1 program and a sports betting corporation. CU Athletic Director Rick George said he was excited about the partnership and feels it will be a great opportunity for student-athletes. PointsBet will also provide support to CU’s Scripps Leadership and Career Development Program.