Cliff Grassmick / Staff Photographer)
After nearly three decades of playing in the Coors Events Center, the Colorado basketball and volleyball teams will soon have to get used to a new name for their home arena.
CU's partnership with the Coors Foundation expired long ago, and the Coors name will soon be removed from the building and advertising materials, possibly as early as this summer.
The athletic department is actively trying to find a new naming rights partner, but by fall, the building is likely to be re-named the CU Events Center.
"The Coors family has been an incredible partner with us for a number of years, but as we look to upgrade that facility and upgrade some of the things that we're doing, we need somebody that wants to get invested in helping us do that," CU athletic director Rick George said.