Dead & Company — the Grateful Dead offshoot featuring guitarist John Mayer — brought the University of Colorado more than a touch of green last summer, netting the school’s Athletic Department nearly $700,000 in profit during two July concerts at Folsom Field.
Though details of the deal CU struck with concert promoter AEG Live are a secret, a campus spokesman would share that the CU Athletic Department made $695,373.52 after expenses for the shows on July 2 and 3. The profit includes a $250,000 rental fee for the use of the stadium.
Lance Carl, CU’s associate athletic director for business development, community partnerships and non-game-day events, said he was pleased with the profit margin for the two shows.