BOULDER – The University of Colorado and The Brandr Group (TBG) have agreed to a group licensing program that creates new opportunities for Colorado athletes to profit from their Name, Image and Likeness (NIL) using the school's official trademarks and logos for the Buffs' 17 athletic men's and women's programs.
"I am excited that we have the opportunity to partner with The Brandr Group in this manner," said CU athletic director Rick George. "From personally being involved with the NCAA Working Group in the discussions on Name, Image and Likeness, I believe this partnership will allow our student-athletes to benefit from their NIL and help in growing their brand,".