The coldest tasting beer in the world just got the cold taste of heartbreak. After a 28-year relationship, the Colorado Buffaloes’ Events Center will no longer carry ‘Coors’ in the arena’s title.
The name change to the former Coors Events Center has been in the works for years. The University has been searching for naming rights to the events center the past few years, but to no avail. Coors had naming right in the interim, but it was almost by default. Now in 2018, Coors decided against an extension to those rights, according to a CU press release.