The NIL meeting that took place between Colorado football and a global social media company show how much the sport has changed (Photo by Louis Grasse/Getty Images)
The Colorado football program had a NIL meeting with the global social media company TikTok on August 3 for an “educational workshop” to benefit CU recruits by teaching them how to build their brand and monetize their name, image, and likeness within the parameters of the NCAA’s underdeveloped regulations. Per On3’s Andy Wittry, TikTok’s Colorado visit will be the first of many, and it sounds like it plays out like a college orientation visit, for better or for worse.